80% of College Students Have No Idea What to Do With QR Codes
You'd think that college students are the most likely to interactive with QR codes. But you'd be wrong, at least according to this new study by Archrival, simplified below in an infographic. It seems the biggest hurdle to adoption is that students don't realize they need a QR scanner app to activate the code and not just their phone cameras. If marketers insist on pushing QR codes, maybe they should lobby phone manufacturers to release a camera embedded with the technology to read QR codes.