Crash Text Dummies
Just in time for Valentine's Day. A sculpture in the shape of the text shortcut "FYI", welded together from smashed car parts, is making the rounds in universities in Dubai. Created by TBWA\RAAD for Nissan, the eerie sculpture might just be the thing to get knucklehead young drivers in Dubai to chill behind the wheels. A QR code punctuates the sculpture, scanning it takes people to a mobile site that lets you post a prewritten pledge on your social networks.
Whether it'll help lower car accidents or not remains to be seen, but the sculpture itself is mesmerizing up close. Makes you wonder about the people that were once in those cars. More sculptures are in the works. Thumbs Up