Location Based Print Ad

Nice idea, in theory. Because in practice, nobody would scan the QR code in the first place. A Theoretical Thumbs Up

Credits
Advertising Agency: Y&R, Tel-Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Dan Kashani
Copywriters: Liron Ben-Yakov, Maayan Dar
Executive Client Director: Danirl Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Ortal Dudu
Studio Manager: Lena Feldman
Studio: Oran Yekutiel
Programmer: Gabi Kazav