Circuit Factory's Ad Borrows Erie Death Camp Imagery

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This is the ad for a gym in Dubai that inspired a firestorm and this comment from the ad creator, our exercise classes are like a calorie concentration camp. What do you think? Hateful ad or hyper sensitive online critics? We think it's stupid. It likely took 0 minutes to think up, 5 minutes to create, and deserves just as much attention. Thumbs Off

Update: Dubai gym to donate sum to charity after Auschwitz ad fiasco


It's a contrived attempt to gain publicity with controversy. Especially ridiculous is the "Auschwitz" caption(?)/label(?) afterthought. The only thought process here was "if it gets people talking about us, we've succeeded." All they've accomplished was making a joke out of themselves and the creative team who manufactured this lame attempt of a conversation piece.

Well, they've succeeded. But not in the way they had hope, check the post update.

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