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  • Fashion show on Dubai Metro

    January 24th, 2013 / Comments (0)

    We're never this lucky on the Metro.

  • Logitech: The Power of Music

    January 14th, 2013 / Comments (0)

    The setting lends this ad much of its power. Way to take logitech out of the context of desktop speakers and give it emotional weight. But the way the product was introduced, literally on a pedestal, was the visual equivalent of a needle off the record, and risked making light of the situation. The inspired ending, an unexpected tagline in arabic, brings the ad back for a strong finish. Thumbs Up

    Credits
    Agency: Dojo San Francisco

  • MENA & Facebook in 2012

    January 6th, 2013 / Comments (0)

  • Abu Dhabi Film Festival Coverage

    January 2nd, 2013 / Comments (0)

    Check out Creative Lab's coverage of ADFF. Quite a few big names. Love it when the region welcomes international artists.

  • Lebanon wine ad is rich in flavor

    January 2nd, 2013 / Comments (0)

    Advertising from Lebanon (and Egypt) are consistently more interesting than others in the region. Why? We suspect it's because of the two countries' role as a melting pot of cultures. Lebanon with its mix of European and Middle Eastern influences, Egypt with its Middle Eastern and African influences, not to mention millennia of Egyptian history. Take those cultural deposits and refine them with a developed sense of humor and a healthy dose of "fuck it" attitude and you've got a recipe for interesting commercial art. Thumbs Up

  • Dubai welcomes 2013 with a bang

    January 2nd, 2013 / Comments (0)

    ...and we're back! Look forward to a year of creativity from the desert metropolis where half-measures simply don't exist.

  • Saudi Telecom Stop Motion

    December 12th, 2012 / Comments (2)

    We love the tactile handmade look. A charming way to showcase their offerings. Thumbs Up

  • Kobe vs Messi on Turkish Airlines

    December 10th, 2012 / Comments (0)

    A waste of the two legends if you ask us. Thumbs Off

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