You can just feel the thing making you more creative as you stare at it. Stockholm-based studio Humans since 1982 will present their kinetic work "A million times" at Design Days Dubai at Victor Hunt Gallery from March 18-21, 2013. Design Days 2012 was quite a trip. Bring a camera. See you there.
Just in time for Valentine's Day. A sculpture in the shape of the text shortcut "FYI", welded together from smashed car parts, is making the rounds in universities in Dubai. Created by TBWA\RAAD for Nissan, the eerie sculpture might just be the thing to get knucklehead young drivers in Dubai to chill behind the wheels. A QR code punctuates the sculpture, scanning it takes people to a mobile site that lets you post a prewritten pledge on your social networks.
Whether it'll help lower car accidents or not remains to be seen, but the sculpture itself is mesmerizing up close. Makes you wonder about the people that were once in those cars. More sculptures are in the works. Thumbs Up
It's fine and all but why do agencies like Leo Burnett feel the need to coin philosophies that are, to be honest, superficial at best. Agencies that hang banners like Disruption, HumanKind, and Lovemarks all produce the same ads (we consider all communication activities ads). Some of them amazing ads. But a good ad from a "HumanKind" agency could easily come from a "Disruption" agency.
Culture and the talent that thrives in that culture are the only things that distinguish one agency from another.
We liked it. Then we didn't like it because we thought it was a poor man's version of Heineken Serenade. Then we liked it again after someone who's involved in the campaign gave a clearheaded defense of the work (see Comments section). Thumbs Up
Hole 1. Stupid
Instead of calling the thousands of corner convenience stores in Dubai that deliver within minutes, you want people to order from Durex and wait up to an hour?
Hole 2. Creepy
The condom will be delivered by Durex employees impersonating pizza delivery boys, tourists, and police officers (illegal?). Well, that's just romantic. What girl wouldn't want to sleep with such a resourceful man?
Hole 3. Wrong Place
They want us to believe that they're testing this "service" out in Dubai and not Lebanon or Paris? Dubai, where extramarital sex is illegal. Dubai, where an expat couple is looking at years in prison for making out in the back seat of a cab. Right...
Hole 4. Right Time
Just before Dubai Lynx!
Proactive is one thing. Scam is another. But stupid scammy proactives like this give the region a bad name. Thumbs off