Often times, you'll hear people discussing the incredibly important people who build our city. Either in passing (and obviously) or without even realising it by discussing the incredible cleanliness of our city.
With more that 81% of the population being non-local, we're a city built of expats - all here to make a better life. Saving money can be hard, especially when you have a family back home that you long to see and communicate with on a regular basis. It seems easy enough for the most of us, but when considering a call home for a lot of the workers in Dubai can be 1/6th of their daily salaries - it gets complicated quite quickly.
So along comes Coke who created the most incredible "Hello Happiness" machines. A phone-booth that uses bottle-caps as currency. The idea is simple, each cap provides you with 3 minutes to call back home.
A 3 minute call home could cost $2.73 cents, and a bottle of coke only $0.50.
We're loving this campaign. It is touching and truly heartwarming. Bravo, Coke. Bravo.