We like designs that look good. We love designs that do good, too.
To promote tyre safety and drive business for Nissan service centres, TBWA\RAAD Dubai meticulously crafted floral wreaths out of old and worn tyres. An inspired design solution that combined the universal symbol of mourning with the tyre itself. Thumbs Up
Leo Burnett Dubai created series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Don't know about you but for some reason we kept seeing horses. Thumbs Up
We like the ballsiness of a big brand embracing Internet culture. But it's about 6 weeks too late. Just not sure if this stupid song is the best example of the Passat's speaker system. A mild Thumbs Up
M&C Saatchi's new global commercial for Etihad Airways. Since winning the account last year, the agency has helped give the brand's communication a much needed cool factor, putting it in very similar visual space with Emirates Airlines. As far as messaging goes, the ad does a fine job of highlighting the airlines global reach and service excellence. But when it's all said and done, it's still just an ad. Doesn't really break new grounds or explore new blue oceans. Thumbs Up