So perhaps we have a personal vendetta against Emirates NBD; but truthfully - if you're reading this - you know how painstaking and expensive it is to go through the whole process of planning an activation campaign.
And to end up with something so ho-hum as this?
First of all, the ad spends a majority of the time showing people waiting. Either outside the bank before they open. Or inside waiting for their number to be called. Or at the ATM. For those of us who live and work in Dubai - we know how incredibly grueling it is to wait there. To stand in line. to spend aaaages while the customer service agent just casually carry on as if they're not actually at work.
So eventhough we know that YouTube ads captivate an audience for a good initial 5 seconds, they chose to set the scene by showing people waiting, and stirring very recognisable (and undesirable) emotions.
Then, almost magically, they ignore ALL that waiting - bring in a few pretty girls to take photos that end up on a giant screen?
Oooh that completely made up for all the time I wasted waiting for service!
C'mon Emirates NBD - you can do better. Just take a look at Al Hili Bank for pete's sake!