Daily / View All

  • The Maggi Diaires

    April 21st, 2014 / Comments (0)

    Publicis Groupe rolled out The Maggi Diaries, in what they're calling "the biggest culinary journey across the Gulf, North Africa and Levant."

    Whether it is or isn't, what is true is that it's a fantastic way to get people across the region to talk about the brand without being salesy. The YouTube App they designed is great. Highly responsive and beautiful on-brand design.

    The Maggi Diaries is just another fantastic example of how people across the region are (finally) starting to leverage social channels for what they are.

    If you ever want to do a contest, take a cue from Maggi and do it right.

    Watch episode 1 here:

  • Nivea & Yas Island Yank Outdoor Advertising Into 2014!

    April 17th, 2014 / Comments (0)

    It's no surprise to anyone that Outdoor advertising in Dubai, particularly on Sheikh Zayed Road is nothing to tut about. With banners changing almost daily - the public has become desensitised to the repetitive posters of Du and oh look, there's yet another D&G billboard.

    So how does one stand out among a slew of brands that are shouting "Buy Me Buy Me" in bright flashing lights?

    Creatively, ofcourse.

    It all started with Nike - they put a series of giant sculptures of football cleats with their signature swoosh.

    Not long after, Nivea followed suite - a series of 5 of their bottles from the new In-shower moisturising line.

    And now - Ferrari World and Yas Waterworld has followed suite.

    I would say whatever the media cost for this space has already proved to be well worth it. Cannot wait to see what'll come next! Bring it on, Dubai!

  • McVities Middle East may have one of the best instagrams in the region!

    April 2nd, 2014 / Comments (1)

    McVities Digestives ME is doing a great job on their social media imagery. It is engaging, clever and easy micro-content that promotes engagement on their various channels. A lot of the imagery are nods to what Kit Kat, Oreo and Jaffa Cakes are doing globally, but it's nice to see something on the home front.

    Check out some of the imagery below:

  • His Royal Highness Produces an Infographic on Women!

    April 1st, 2014 / Comments (0)

    His Highness Sheikh Mohammed bin Rashid Al Maktoum shared an infographic of recent statistics on women in the UAE in both English and Arabic, in a great example of how using visual means can enhance communications.

    Great stuff!

  • Art Dubai 2014

    March 25th, 2014 / Comments (0)

    If you're anyone who's anyone (or actually - really, anyone) you will have visited Art Dubai 2014. In it's 8th year, this year sparked just as much intrigue and excitement as any other year.

    I had the pleasure of visiting with some Art collectors and entrepreneurs from Bahrain who offered a lot of great insight.

    This years' feature exhibit took place at the Madinat Jumeirah grounds and was curated by New York based writer/curator Fawz Kabra.

    The collection featured a number of artists including Nadia Ayari, Youmna Chlala, Clark House Initiative, Sunoj D, Maitha Demithan, Sara Al Haddad, Shuruq Harb, Najat Makki, Amina Menia, Maryam Al Qassimi, Mounira Al Solh and Hajra Waheed.

    Of the collection, highlights included Ayman Baalbaki's "Hay Joubar" and Shirin Neshat's Book of Kings series.

    As always, the collection proved to be exciting and Jashanmal provided an incredible (and affordable!) pop-up bookstore. I am guilty of picking up a few unnecessary pieces.

    Until next year!

  • Coca Cola Drops Unsuspecting Audience Into Movie Trailer

    March 16th, 2014 / Comments (0)

    Fantastic new campaign for Coca Cola by Saatchi Denmark.

  • UK produces an incredibly powerful campaign for Syria

    March 6th, 2014 / Comments (2)

    No words necessary.

  • Red Carpet Pantones #Oscars

    March 3rd, 2014 / Comments (1)

    Here are some of the colours (and pantones) of the hottest red carpet looks from this year's Academy Awards.

Rocket Fuel