If you're gonna try and capture real youth culture, it helps to be real yourself, not forced and derivative. This commercial for Burger King took music and copy inspiration from the Adidas spot and ran it through a meat grinder. You know what this spot feels like? It feels like the unpopular kid who moves to a new neighborhood and tries to reinvent himself, but no matter what he wears or how hard he tries, it just feels like he's trying too hard. Thumbs Off
Credits
Agency: Lowe MENA
Producer: Dolly Saidy and Souraya El Far
Creative Director: Shaun Dean Thomas
Directors: Jan Vogel & Sebastian Funke
Production Company: Filmmaster MEA
Music: Joe Dickinson
Post Production: Optix
TBWA\RAAD Dubai teamed up with Dubizzle.com, the most popular website for apartment hunting, to create a contextual banner that serves up the right Nissan depending on the neighborhood that you are interested in. For example, if you look for houses in the posh Jumeirah Beach Residences, the banner displays a Nissan Patrol. Then, they give you the option of getting picked up in the car and test-driving it to your prospective abode. A heaven sent for newly-arrived expats. Thumbs Up
Credits
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics/Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani
A series of prints showing people, all wearing Ray Bans, in moments of defiance and bravery. All apparently inspired by true stories. So beautifully shot that they look like they had been ripped out of a magazine of the same period.
The campaign takes "Never Hide" away from simple wordplay to something deeply aspirational. We'd love to see how this idea lives outside of print.
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